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Dec. 7, 2022
So you’re hoping to propel a cause into the public eye in a way that’s thoughtful and effective? What do you do? For David Fenton, the longtime progressive PR guru who began his activist work in the late 1960s alongside figures like Abbie Hoffman and Yoko Ono, the answer has been to stick to some simple rules: straightforward and understandable messaging, repetition, effective storytelling, and the other principles that he lays out in his book, The Activist's Media Handbook. We spoke about hi...